Is Your Company’s Purpose Meaningful?

A clearly defined and stated purpose compels customers — along with present and potential employees — to join you in building a business that is the best it can be (and better than your competitors). If your purpose is unclear, or fails to connect with stakeholders, your business will suffer. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Purpose is the reason…

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